Image Optimizer for the Web

Prepare images for websites, online shops, blogs and email in one step. Pick what the images are for, and the optimizer resizes them to a sensible size, converts them to an efficient format and compresses them together.

Your images stay on your device. They are processed by your browser and never uploaded. How this works

JPG, PNG, WebP, up to 50 MB each. You can also paste an image.

How to optimize images

  1. Choose a presetWebsite, blog post, product photo, email or thumbnail. Each sets size, format and quality.
  2. Add your imagesOptimization starts immediately with the chosen preset.
  3. Fine-tuneChange the maximum width, format or quality, then apply the new settings.
  4. DownloadSave the optimized files and upload them to your site or shop.

What gets optimized

Dimensions

Oversized images are scaled down to a maximum width. Smaller images are never enlarged.

Format

WebP by default for the smallest web-ready files, or JPG where compatibility matters.

Compression

Quality is set per preset, and files that cannot be improved are left untouched.

Metadata

Camera details and GPS location are removed from optimized files.

Supported formats

You can addJPG / JPEG, PNG, WebP
You getWebP, JPG, or the original format
LimitsUp to 50 MB and 64 megapixels per image, 100 images per batch

Who it's for

  • Website owners and bloggers who want pages to load quickly without learning image settings.
  • Online sellers preparing product photos for listings and storefronts.
  • Developers who need web-ready assets fast, without installing a build tool.
  • Designers exporting final images for handoff at sensible sizes.
  • Everyone else who needs a photo small enough to send or upload.

A quick image checklist for faster pages

  1. Resize to about twice the largest size the image is shown at, and no more.
  2. Use WebP where you can; keep PNG for graphics that must be pixel-exact.
  3. Compress at quality 75 to 85 and check the result with Compare.
  4. On your site, set the image's width and height so the page doesn't jump while it loads.
  5. Lazy-load images that start below the fold.

Need more control over a single step? Use the Image Resizer or Image Compressor directly.

Frequently asked questions

Which preset should I choose?

Use Website for full-width banners and large images, Blog post for images inside articles, Product photo for shop listings where customers zoom in, Email for attachments and newsletters, and Thumbnail for small previews and cards.

Why does the Product photo preset keep the original format?

Many shop platforms and marketplaces resize and convert images themselves, and some only accept JPG or PNG. Keeping the format and a generous size gives those platforms a good-quality starting point.

Will optimized WebP images work on my website?

Yes, every current browser supports WebP, and most website builders and content management systems accept it. If your platform rejects WebP, switch the output format to JPG.

Is the optimizer different from the compressor?

The compressor keeps your image dimensions and only reduces file size. The optimizer also resizes and converts, which usually saves much more for images going onto the web.

Image Compressor

Reduce image file size while maintaining visual quality.

Image Resizer

Resize images by width, height, percentage, or preset dimensions.

JPG to WebP

Convert JPEG photos to the lighter WebP format.